Boost Sales!

Boost social media and digital promotions in summer months said Vernon Irvin, president of CenturyLink.

This strategy is a cost-effective way engage with current customers and grow that base as well. Use guest wifi to gather information on new wifi visitors, repeat visitors, as well as the sites and apps they use.

These customer insights can help you decide how to spend your marketing budget, learn which social media platforms your customers prefer, and discover which aspects of your business are more likely to attract a repeat customer — all key elements of crafting successful social and digital promotions.

 

Create seasonal discounts and customer loyalty programs that can be promoted through email campaigns and on social media, said Irvin.

By gathering customer information from your company website, as well as from wifi registration, you can cost-effectively target your customers with incentives to return or bring in new customers.

You can also go a step further and run retargeting ads on social media for people who click on your emails.

Schedule a major price increase to go into effect on August 1, suggests Steven Rothberg, president and founder of College Recruiter, by telling existing and potential customers that they can lock in the old pricing by purchasing before that date.

Instead of customers purchasing in August, September, and October, many will then purchase in June and July.

Bundle products to increase sales totals during the summer lull, according to retail analyst, Krista Fabregas, FitSmallBusinesss.com (NYC).

Offer added savings on complementary products or services alongside the promoted items, and your sales are likely to spike.

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